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	<title>winn.work</title>
	<link>https://winnessa.cargo.site</link>
	<description>winn.work</description>
	<pubDate>Sat, 15 Aug 2026 07:23:53 +0000</pubDate>
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		<title>index</title>
				
		<link>https://winnessa.cargo.site/index</link>

		<pubDate>Tue, 29 Aug 2023 09:59:44 +0000</pubDate>

		<dc:creator>winn.work</dc:creator>

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		<title>Raceborn Campaign</title>
				
		<link>https://winnessa.cargo.site/Raceborn-Campaign</link>

		<pubDate>Sat, 15 Aug 2026 07:23:53 +0000</pubDate>

		<dc:creator>winn.work</dc:creator>

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		<description>&#38;nbsp;
	RACEBORN CAMPAIGN&#38;nbsp;
	Porsche APAC2025

	To drive brand awareness and build anticipation for the Porsche Experience Centre Singapore (Coming 2027), we developed an integrated campaign with dynamic storytelling formats, educational content, and deep-dive features, making racing heritage engaging and culturally relevant. 




More info︎︎︎


	
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Social ContentFor new Porsche fans, we simplified decades of motorsport pedigree into digestible, exciting narratives. For purists, we delivered substance, from engineering philosophy to iconic race moments.






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Raceborn PublicationTo deepen engagement, we stepped beyond the feed and into something unexpected: a physical newspaper.


Inspired by the race journals of yesteryear, the Raceborn newspaper paid homage to Porsche’s rich motorsport storytelling tradition while delivering it in a tactile, collectible format. In a digital-first world, we chose permanence.

The result was a publication that felt archival yet immediate. One that was crafted for enthusiasts, shared across communities, and proudly displayed.


What began as a local initiative has since travelled far beyond Singapore, finding its way into Porsche offices around the world, truly a testament to the strength of the idea and the resonance of the execution.




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Raceborn ActivationEnter the Raceborn Racing Service Bus, a mobile activation that travelled across Singapore, strategically timed to coincide with the region’s biggest motorsport moment: the Formula 1 Singapore Grand Prix.


From collaborations with respected community platforms like Cars &#38;amp; Kopi to pop-ups along the iconic Orchard Road district, we embedded ourselves where culture and car enthusiasts converge.


The result was widespread visibility, meaningful community engagement, and coverage across automotive, luxury and lifestyle media alike.

Raceborn didn’t just appear during F1 weekend. It became a part of the conversation, building momentum towards 2027 and the opening of the Porsche Experience Centre Singapore.

Photography: Nikko Pascua
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	<item>
		<title>Celestial Jade</title>
				
		<link>https://winnessa.cargo.site/Celestial-Jade</link>

		<pubDate>Fri, 27 Jun 2025 08:49:55 +0000</pubDate>

		<dc:creator>winn.work</dc:creator>

		<guid isPermaLink="true">https://winnessa.cargo.site/Celestial-Jade</guid>

		<description>
	CELESTIAL JADE
	Porsche AG2024

	Collaborating with the Sonderwunsch team at Porsche Exclusive Manufaktur to produce a one-of-a-kind showcase masterpiece—Taycan Turbo S Celestial Jade.

This bespoke creation, built to the highest degree of customisation, served as the perfect platform to launch the all-new Taycan in our region with Porsche Asia Pacific, highlighting Porsche’s commitment to exclusivity, individuality, and innovation.
More info︎︎︎


	
&#60;img width="1300" height="927" width_o="1300" height_o="927" data-src="https://freight.cargo.site/t/original/i/150f0411a4f288bbca3ed553b0fbaf224cbccc251da9586d8f9e9640eca9976e/cj-1.gif" data-mid="235388298" border="0"  src="https://freight.cargo.site/w/1000/i/150f0411a4f288bbca3ed553b0fbaf224cbccc251da9586d8f9e9640eca9976e/cj-1.gif" /&#62;


	
&#60;img width="2518" height="1030" width_o="2518" height_o="1030" data-src="https://freight.cargo.site/t/original/i/9f8e6bb8c22a3389bfd0a33aa0fafd2a55ba49110919ce1cbf35f59a8eab2533/cgi-shots.png" data-mid="235388322" border="0"  src="https://freight.cargo.site/w/1000/i/9f8e6bb8c22a3389bfd0a33aa0fafd2a55ba49110919ce1cbf35f59a8eab2533/cgi-shots.png" /&#62;


CGI Stills: Art Division CGIThe Celestial Jade is painted with two Chromaflair colours, “Urban Bamboo” and “Shifting Carbon”.

Conceptualised the car in surreal natural landscapes to emulate a sense of ethereal nature, blending opposing elements of urban bamboo with energetic nature of carbon.
&#60;img width="1348" height="794" width_o="1348" height_o="794" data-src="https://freight.cargo.site/t/original/i/53283e7cfa2cc76a5a7872e59225226b9df573654d262c478755b8345ed0697a/CJ.png" data-mid="235100347" border="0"  src="https://freight.cargo.site/w/1000/i/53283e7cfa2cc76a5a7872e59225226b9df573654d262c478755b8345ed0697a/CJ.png" /&#62;
Organic Social Content
Making-of film &#38;amp; stills were used to develop the organic social posts highlighting individualisation. Posted on APAC markets feed to drive traffic towards the Celestial Jade campaign page and inspiring others to build their dream Taycan through the Porsche Car Configurator.
&#60;img width="1422" height="800" width_o="1422" height_o="800" data-src="https://freight.cargo.site/t/original/i/82501de36829e9af565929c60fc3d9096b4bf08f4eb3d264558f1c4e2249e9c8/Untitled-1.gif" data-mid="251247694" border="0"  src="https://freight.cargo.site/w/1000/i/82501de36829e9af565929c60fc3d9096b4bf08f4eb3d264558f1c4e2249e9c8/Untitled-1.gif" /&#62;


	
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Credits:Director - Daan van Citters Executive producer - Victor Goico Producer - Nadja McAdams-ThorntonPA - Max Leitner1st AD - Alexander PietzschDOP - Pascal Remond1st AC - Julian Redel2nd AC - Tobias WeberGaffer - Tim KrumbügelElectrician - Tom GorkElectrician - Jojo HartigTechnocrane -&#38;nbsp; Stefan Odenthal griphaseSound - Fabian SchallerArt Director - Felix Weyers Technical Director - Johannes Donhauser HMU - Charlie Ksiazek 
Post-productionPost producer - Nadja McAdams-ThorntonEditor - Daan van CittersGrading - Wietse van bezooijenGrading studio - degrotSFX -&#38;nbsp; Casper Molin Flame artist - Oleksandr Muzychenko
Clients:Porsche Asia Pacific
Yannick Ott Russell Ng
Agency: Keko SingaporeManaging Partner: Sidhaesh SubrahAccount Manager: Estella MonteiroCreative Director: Wayne LauSenior Writer: Prianka GhoshArt Director: Winnessa Ho Designer: Josie Lee





	
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Taycan J12 LaunchThe Celestial Jade film was premiered at the Taycan J12 launch in Singapore. Event screen content and keynote presentation was developed by Keko SG.

	
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	<item>
		<title>Porsche Lifestyle</title>
				
		<link>https://winnessa.cargo.site/Porsche-Lifestyle</link>

		<pubDate>Fri, 27 Jun 2025 07:18:42 +0000</pubDate>

		<dc:creator>winn.work</dc:creator>

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		<description>
	PORSCHE LIFESTYLE
	Porsche Lifestyle2024

	Art direction for curated gift bundles from the Porsche Lifestyle collection. Effortless luxury for modern motorsport fans and the everyday fashion enthusiast.


Art direction &#38;amp; Product styling: Winnessa HoPhotography: Brian Don&#38;nbsp;Photography Studio: Fallow &#38;amp; Light





	&#60;img width="1476" height="1412" width_o="1476" height_o="1412" data-src="https://freight.cargo.site/t/original/i/5a04046fa9181a147f5de7b3cf097a4e46903ee1159f5881b3f86a7527fc1c15/plx-2.jpg" data-mid="235099885" border="0"  src="https://freight.cargo.site/w/1000/i/5a04046fa9181a147f5de7b3cf097a4e46903ee1159f5881b3f86a7527fc1c15/plx-2.jpg" /&#62;
</description>
		
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		<title>911 Christmas</title>
				
		<link>https://winnessa.cargo.site/911-Christmas</link>

		<pubDate>Fri, 04 Jul 2025 06:18:03 +0000</pubDate>

		<dc:creator>winn.work</dc:creator>

		<guid isPermaLink="true">https://winnessa.cargo.site/911-Christmas</guid>

		<description>
	THE MAGIC INSIDE
	Porsche Singapore2024

	Collaborating with 3D artist Antoni Tudisco, we developed a christmas video showing the Magic inside Porsche.🎄
Watch the video︎︎︎



	
	




	&#60;img width="1159" height="1913" width_o="1159" height_o="1913" data-src="https://freight.cargo.site/t/original/i/03f215fe5f39c29af787e0fa336261fd0b5d18f168e1c0c012086cf7947d1d94/Pxmas_final.jpg" data-mid="235390677" border="0"  src="https://freight.cargo.site/w/1000/i/03f215fe5f39c29af787e0fa336261fd0b5d18f168e1c0c012086cf7947d1d94/Pxmas_final.jpg" /&#62;

	
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&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/fa4858e6712142714225529dcf77b89b4186356d5d341c52e6eda723ecd141be/vlcsnap-2025-07-04-16h47m17s550.png" data-mid="235390689" border="0"  src="https://freight.cargo.site/w/1000/i/fa4858e6712142714225529dcf77b89b4186356d5d341c52e6eda723ecd141be/vlcsnap-2025-07-04-16h47m17s550.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/838d6c6e5538c011d76f3fe92aa6c62e7ff70b49953a17626fdaf31e3adba9d6/vlcsnap-2025-07-04-16h48m13s119.png" data-mid="235390691" border="0"  src="https://freight.cargo.site/w/1000/i/838d6c6e5538c011d76f3fe92aa6c62e7ff70b49953a17626fdaf31e3adba9d6/vlcsnap-2025-07-04-16h48m13s119.png" /&#62;

IdeaTiny santa’s elves starts coming out of a 911, from inside the wheels, the headlights and the boot. The elves spring into action, christmasfying the car by wrapping it in tinsel. They clamber over the car and start decorating the space around the car with festive touches—building a christmas tree, stringing lights, snow starts to magically appear…

Magic inside every Porsche.




</description>
		
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	<item>
		<title>Porsche Customer Touchpoints</title>
				
		<link>https://winnessa.cargo.site/Porsche-Customer-Touchpoints</link>

		<pubDate>Wed, 29 Oct 2025 14:45:14 +0000</pubDate>

		<dc:creator>winn.work</dc:creator>

		<guid isPermaLink="true">https://winnessa.cargo.site/Porsche-Customer-Touchpoints</guid>

		<description>&#38;nbsp;
	PORSCHE
IDENTITY
	Porsche Singapore2025

	Packaging and print design refresh for the Porsche customer experience.


	

	
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/78a84d393e0f5eb531648281360f4328d04134f23d4cd3aee465b41ab872e94a/Mockup.jpg" data-mid="240030071" border="0"  src="https://freight.cargo.site/w/1000/i/78a84d393e0f5eb531648281360f4328d04134f23d4cd3aee465b41ab872e94a/Mockup.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/039338ccc1327eb6c7ef92f54cf22a465f6177fc8078e7b3bec7d10a72576e52/Jewel-Retail-Card_85-x-54-mm-Mockup.jpg" data-mid="240028469" border="0"  src="https://freight.cargo.site/w/1000/i/039338ccc1327eb6c7ef92f54cf22a465f6177fc8078e7b3bec7d10a72576e52/Jewel-Retail-Card_85-x-54-mm-Mockup.jpg" /&#62;

Namecard design for&#38;nbsp;Porsche studio &#38;amp; retail store at Jewel and Guoco MidtownPORSCHE wordmark &#38;amp; crest embossed on uncoated pristine white stock.

&#60;img width="2752" height="1536" width_o="2752" height_o="1536" data-src="https://freight.cargo.site/t/original/i/de9086d05f1e5181163ad38a0719689305958fbef6ecb92487aa68954a26bdcd/Porsche-mockups.jpg" data-mid="251243077" border="0"  src="https://freight.cargo.site/w/1000/i/de9086d05f1e5181163ad38a0719689305958fbef6ecb92487aa68954a26bdcd/Porsche-mockups.jpg" /&#62;PORSCHE Pepita Paper bag, Colour Pencil Packaging, Polaroid Sleeve
</description>
		
	</item>
		
		
	<item>
		<title>Limitless Drive</title>
				
		<link>https://winnessa.cargo.site/Limitless-Drive</link>

		<pubDate>Fri, 04 Jul 2025 09:05:46 +0000</pubDate>

		<dc:creator>winn.work</dc:creator>

		<guid isPermaLink="true">https://winnessa.cargo.site/Limitless-Drive</guid>

		<description>&#38;nbsp;
	LIMITLESS DRIVE
	Porsche Vietnam2024

	Nguyen Hoang Anh, owner of a logistics company, drove his 911 Dakar from Vietnam to the Mongolian part of the Gobi Desert and back again, passing through China along the way. That’s 33,000 kilometers in 75 days.
More info︎︎︎
Direction &#38;amp; Storyboard: Winnessa HoEditor: GF Chan (Fai)



	
    

	
	&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6656c4e29b221b3a74665fa8713e70b48eac3d6f3c9f6b1388ca0aa9a169a7c/Dakar-scene.jpg" data-mid="235391249" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c6656c4e29b221b3a74665fa8713e70b48eac3d6f3c9f6b1388ca0aa9a169a7c/Dakar-scene.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Art SG </title>
				
		<link>https://winnessa.cargo.site/Art-SG</link>

		<pubDate>Fri, 04 Jul 2025 14:14:31 +0000</pubDate>

		<dc:creator>winn.work</dc:creator>

		<guid isPermaLink="true">https://winnessa.cargo.site/Art-SG</guid>

		<description>&#38;nbsp;
	ART SG X PORSCHE
	Porsche Singapore
ART SG2025

	Commissioned by Porsche as part of ART SG 2025, "The Red Thread: Past, Present, Future" by artist Red Hong Yi.&#38;nbsp;
More info︎︎︎
Photography: Nikko Pascua



	
    

	

	
&#60;img width="8436" height="4745" width_o="8436" height_o="4745" data-src="https://freight.cargo.site/t/original/i/b301cc7327b80025fe595fe11655279a3530c3653680adb4ff2e2b4157968101/Porsche-x-ART-SG-02.jpeg" data-mid="235402445" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/b301cc7327b80025fe595fe11655279a3530c3653680adb4ff2e2b4157968101/Porsche-x-ART-SG-02.jpeg" /&#62;


&#60;img width="5095" height="3397" width_o="5095" height_o="3397" data-src="https://freight.cargo.site/t/original/i/691e53d1796aaeed79f0ebc768a018fe41bbc64d92c9399521c508fe3e94c075/LBK04339_by-Lobach.jpg" data-mid="235402938" border="0"  src="https://freight.cargo.site/w/1000/i/691e53d1796aaeed79f0ebc768a018fe41bbc64d92c9399521c508fe3e94c075/LBK04339_by-Lobach.jpg" /&#62;
&#60;img width="6791" height="4528" width_o="6791" height_o="4528" data-src="https://freight.cargo.site/t/original/i/27b97848e04096d6861a397d5eb64548b7cc4c085c3ec69622387bce708cb79b/20250116_SC_Porsche-x-ART-SG-0569.jpg" data-mid="235402412" border="0"  src="https://freight.cargo.site/w/1000/i/27b97848e04096d6861a397d5eb64548b7cc4c085c3ec69622387bce708cb79b/20250116_SC_Porsche-x-ART-SG-0569.jpg" /&#62;
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&#60;img width="5531" height="3687" width_o="5531" height_o="3687" data-src="https://freight.cargo.site/t/original/i/d9f4a358fd3cd2db8570410c3243abb1f18038be683c138ed39cee929ee54796/LBK04448_by-Lobach.jpg" data-mid="235402950" border="0"  src="https://freight.cargo.site/w/1000/i/d9f4a358fd3cd2db8570410c3243abb1f18038be683c138ed39cee929ee54796/LBK04448_by-Lobach.jpg" /&#62;
&#60;img width="5578" height="3718" width_o="5578" height_o="3718" data-src="https://freight.cargo.site/t/original/i/5cc008a29fb75aed1cf00640bf960aacca494102f54fc390dcf7d1b5e9fe5ce2/LBK04365_by-Lobach.jpg" data-mid="235402866" border="0"  src="https://freight.cargo.site/w/1000/i/5cc008a29fb75aed1cf00640bf960aacca494102f54fc390dcf7d1b5e9fe5ce2/LBK04365_by-Lobach.jpg" /&#62;

RHY X Porsche APACWorking with Porsche Asia Pacific, Red Hong Yi was&#38;nbsp;the kind of influential individual, whose passion, craftsmanship and pursuit of excellence naturally reflected the brand's philosophy. Creating an
 authentic narrative that extended Porsche's reach and deepened its connection with audience.
</description>
		
	</item>
		
		
	<item>
		<title>Bollywood</title>
				
		<link>https://winnessa.cargo.site/Bollywood</link>

		<pubDate>Tue, 29 Aug 2023 09:59:45 +0000</pubDate>

		<dc:creator>winn.work</dc:creator>

		<guid isPermaLink="true">https://winnessa.cargo.site/Bollywood</guid>

		<description>
	BIOSCOPE STORIES
	SafeCity India &#38;amp; Red Dot Foundation2021

	Bollywood films has led millions to believe that harassment is acceptable in the name of love and romance, making young men believe that their actions won’t go unpunished.  
How can we re-educate the public about the truths of harassment – that it is not romantic, it carries criminal consequences, and that real heroes shouldn't harass women?We partnered with India's top female illustrators to retell iconic Bollywood love stories showing that the real consequence of harassment is jail. Our beautifully handcrafted Bioscopes then took these stories to educate the youth in rural India.


Awards:
SHORTLIST, Cannes Lions in Industry Craft
SHORTLIST, Brand Experience &#38;amp; Activation, MAD STARS
SHORTLIST, Direct, MAD STARS
SHORTLIST, Diverse Insights, MAD STARS
SHORTLIST, Media, MAD STARS2X
SHORTLISTs, Outdoor, MAD STARS
SHORTLIST, Brand Experience &#38;amp; Activation, MAD STARS
GOLD Gong, Creative Circle Awards, Singapore 2X 
SILVER Gong, Creative Circle Awards, Singapore 2X 
SHORTLISTs, Creative Circle Awards, Singapore


 More Info︎︎︎




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&#60;img width="1921" height="1200" width_o="1921" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5e7c7668d7547b2b22bc3f8ac47915612b56ac54c41ddfc756e9d28709f0f1e0/bioscope_cover.png" data-mid="189165463" border="0"  src="https://freight.cargo.site/w/1000/i/5e7c7668d7547b2b22bc3f8ac47915612b56ac54c41ddfc756e9d28709f0f1e0/bioscope_cover.png" /&#62;

	
&#60;img width="1500" height="2121" width_o="1500" height_o="2121" data-src="https://freight.cargo.site/t/original/i/f50d996c24f81eea83dcd6fa2a6db1874a27a8ddf2216fe873e5cbfa2fa42ade/DDLJail_Poster.jpg" data-mid="189165471" border="0"  src="https://freight.cargo.site/w/1000/i/f50d996c24f81eea83dcd6fa2a6db1874a27a8ddf2216fe873e5cbfa2fa42ade/DDLJail_Poster.jpg" /&#62;
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&#60;img width="1500" height="2121" width_o="1500" height_o="2121" data-src="https://freight.cargo.site/t/original/i/cb00378ec774ff1d4a91032d5d3ff9e8f3abbe5a884438336ab4a177993fbdf9/Fool_Poster.jpg" data-mid="189165473" border="0"  src="https://freight.cargo.site/w/1000/i/cb00378ec774ff1d4a91032d5d3ff9e8f3abbe5a884438336ab4a177993fbdf9/Fool_Poster.jpg" /&#62;

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&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/6210ee8dcf604ac5a0d9f3f781aefb8898b898d48403a7636851ebe4d1ba0e37/Toilet-Carousel--Frame-1_1.gif" data-mid="189165476" border="0"  src="https://freight.cargo.site/w/500/i/6210ee8dcf604ac5a0d9f3f781aefb8898b898d48403a7636851ebe4d1ba0e37/Toilet-Carousel--Frame-1_1.gif" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Global Pride Crossing</title>
				
		<link>https://winnessa.cargo.site/Global-Pride-Crossing</link>

		<pubDate>Tue, 29 Aug 2023 11:42:45 +0000</pubDate>

		<dc:creator>winn.work</dc:creator>

		<guid isPermaLink="true">https://winnessa.cargo.site/Global-Pride-Crossing</guid>

		<description>
	GLOBAL PRIDE CROSSING
	Global Pride2020

	


We Are Social partnerned with Global Pride to present #GlobalPrideCrossing, the first international virtual Pride festival to be hosted on the game, Animal Crossing.Animated lockup, along with motion graphics for several campaign videos.


 More coverage︎︎︎&#38;nbsp;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/aa002bc23b9b1fc01456e7146aa0077b7c666401c05c93b24a9cfb1c717b33de/GPC.png" data-mid="189173426" border="0"  src="https://freight.cargo.site/w/1000/i/aa002bc23b9b1fc01456e7146aa0077b7c666401c05c93b24a9cfb1c717b33de/GPC.png" /&#62;




 

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