CELESTIAL JADE
Porsche AG
2024
Collaborating with the Sonderwunsch team at Porsche Exclusive Manufaktur to produce a one-of-a-kind showcase masterpiece—Taycan Turbo S Celestial Jade.
This bespoke creation, built to the highest degree of customisation, served as the perfect platform to launch the all-new Taycan in our region with Porsche Asia Pacific, highlighting Porsche’s commitment to exclusivity, individuality, and innovation.
More info︎︎︎
CGI Stills: Art Division CGI
The Celestial Jade is painted with two Chromaflair colours, “Urban Bamboo” and “Shifting Carbon”.
Conceptualised the car in surreal natural landscapes to emulate a sense of ethereal nature, blending opposing elements of urban bamboo with energetic nature of carbon.
Organic Social Content
Making-of film & stills were used to develop the organic social posts highlighting individualisation. Posted on APAC markets feed to drive traffic towards the Celestial Jade campaign page and inspiring others to build their dream Taycan through the Porsche Car Configurator.
Credits:
Director - Daan van Citters
Executive producer - Victor Goico
Producer - Nadja McAdams-Thornton
PA - Max Leitner
1st AD - Alexander Pietzsch
DOP - Pascal Remond
1st AC - Julian Redel
2nd AC - Tobias Weber
Gaffer - Tim Krumbügel
Electrician - Tom Gork
Electrician - Jojo Hartig
Technocrane - Stefan Odenthal griphase
Sound - Fabian Schaller
Art Director - Felix Weyers
Technical Director - Johannes Donhauser
HMU - Charlie Ksiazek
Post-production
Post producer - Nadja McAdams-Thornton
Editor - Daan van Citters
Grading - Wietse van bezooijen
Grading studio - degrot
SFX - Casper Molin
Flame artist - Oleksandr Muzychenko
Clients:
Porsche Asia Pacific
Yannick Ott
Russell Ng
Agency: Keko Singapore
Managing Partner: Sidhaesh Subrah
Account Manager: Estella Monteiro
Creative Director: Wayne Lau
Senior Writer: Prianka Ghosh
Art Director: Winnessa Ho
Designer: Josie Lee
