BIOSCOPE STORIES

SafeCity India & Red Dot Foundation
2021

Bollywood films has led millions to believe that harassment is acceptable in the name of love and romance, making young men believe that their actions won’t go unpunished.
How can we re-educate the public about the truths of harassment – that it is not romantic, it carries criminal consequences, and that real heroes shouldn't harass women?We partnered with India's top female illustrators to retell iconic Bollywood love stories showing that the real consequence of harassment is jail. Our beautifully handcrafted Bioscopes then took these stories to educate the youth in rural India.


Awards:
SHORTLIST, Cannes Lions in Industry Craft
SHORTLIST, Brand Experience & Activation, MAD STARS
SHORTLIST, Direct, MAD STARS
SHORTLIST, Diverse Insights, MAD STARS
SHORTLIST, Media, MAD STARS2X
SHORTLISTs, Outdoor, MAD STARS
SHORTLIST, Brand Experience & Activation, MAD STARS
GOLD Gong, Creative Circle Awards, Singapore2X
SILVER Gong, Creative Circle Awards, Singapore2X
SHORTLISTs, Creative Circle Awards, Singapore


More Info︎︎︎